For journalists, podcast hosts, partners and anyone writing about us: how to describe K4M2A, the files you need, and how to reach us.
Press
kit
How to describe us
- One line
- K4M2A is building the architecture and infrastructure for understanding, so people can live a happy, prosperous life on a sustainable planet.
- One paragraph
- K4M2A is a team of AI engineers, researchers and educators working on one hypothesis: that human happiness and a sustainable planet grow from one root, understanding. Its work is organised in four layers, clarity, enough, trust and harmony, lived at four scales: the individual, the family, society and nature. Its primary source is Madhyasth Darshan, by Shri A. Nagraj.
- Longer
- K4M2A publishes essays, a public thesis and a set of open problems, and works on products that test its hypothesis in practice: its own Earth & Us, which helps organisations work toward independently verified sustainability (in development); and, with the teams that run them, K4M2 AI, agent systems for organisations; Dhee, Humane AI: an AI of definite conduct, with a companion for questions about life; CoSeeker, a place to examine our understanding together; and the podcast What is K4M2A?, one person, one hour, one question. Reading the site is free, without ads or tracking, and every change is logged in public.
The team description is provisional and may change.
Facts
- Who
- K4M2A is a group of people working together on one question. It is written as all of us together, with no individual bylines.
- Legal home
- K4M2A Foundation, a not-for-profit company registered in India under Section 8 of the Companies Act, 2013. It publishes k4m2a.com and develops Earth & Us.
- Where
- India. The team works remotely.
- Website
- k4m2a.com, live since November 7, 2026.
- Related
- K4M2 AI is a separate company that works with organisations as paid projects. Dhee and CoSeeker are run by their own teams. K4M2A works closely with all three.
- Contact
- founders@k4m2a.com
The name
- Write it as K4M2A: capital letters, no spaces or dots.
- It has no fixed meaning. That is deliberate: what K4M2A means will be whatever its people show by how they live. Please don’t expand it into an acronym.
- No individual spokespeople. Everything we publish is written as all of us together. In interviews and quotes, please attribute to K4M2A rather than to a person.
- Credit the source. When describing our ideas, please name Madhyasth Darshan, by Shri A. Nagraj, as our primary source.
Logo files
The full brand sheet (PNG) and the sharing image (PNG) are also available. Please don’t recolour, stretch or add effects to the logo.
Colours and type
- Black
#000000 - Grey
#4C4C4C - Light grey
#C5C5C5 - White
#FFFFFF - Warm off-white
#FBFBF8
Type is Outfit for text and Space Mono for labels, both free on Google Fonts.
Where to find the facts
- About: the mission, the four layers and how we operate.
- The thesis: the hypothesis and how we intend to test it.
- The spec: the four goals, written down.
- Our work: every product, and how money works.
- Changelog: everything that has changed, with dates.
Press and interviews
For interviews, podcast appearances or questions about something you are writing, get in touch. We reply to every message that gives us a way to.