Writing is one way to test an idea. Building something people use is another.

Our
work

The essays argue. These projects try. If what we write is right, it should hold up when real people use something built on it, in a conversation, in a community or inside an organisation. If it doesn’t hold up, we would rather find out here than keep writing as if it did.

About money

This website has no ads and sells nothing. K4M2 AI is different: it works with organisations as paid projects. We say so here so you can weigh what we write about technology knowing that. Earth & Us is exploring a voluntary contribution model, so that organizations with more could help smaller ones take part. It is still being designed, and nothing is being collected yet.

How we judge our own work

The same test as everything else on this site: does it help people understand, and does that understanding show in how they live? A project that keeps people busy without helping them understand has failed, however popular it is. Once a year we report what we learned, including what didn’t work.

Where this might be wrong